Learn how to apply the psychology and emotional neuroscience of great design to websites, apps and digital campaigns

In partnership with AlterSpark, Xische Academy and Smart Dubai bring you this comprehensive 5-day workshop in 3 modules.

There is a science behind why particular digital design catches your eye and gets your blood pumping. In the microseconds after a you open a new app or website, millions of neurons fire and your brain makes hundreds of subconscious decisions directing your emotional response to new content. The neuroscience behind minute design details has a proven influence on customer conversions and loyalty.

Learn to employ neuroscience-based marketing strategies to create a great user experience and join the ranks of leading companies deploying the psychology of great design for digital behaviour.

Register below or get in touch with Briar Prestidge at briar@xische.com or +971 54 464 6422‬

COURSE DETAILS


DATES

Feb 19-21, 24-25

TIMING

8am - 4pm

VENUE

Smart Dubai, Dubai Design District Building 1, Floor 7

FEE

AED 12,500 per person


PARTNERS



WHAT YOU'LL LEARN

Psychology for Digital Behavior Change

  • Learn how to apply psychology to websites, apps, and campaigns 

  • Learn the psychological design principles that drive the world’s most successful websites, mobile apps, and campaigns.

Psychological Architectures of Digital Behavior Change

  • Learn how to build psychological design patterns for websites, apps, and campaigns

  • Learn advanced psychological principles and architectures – the winning design patterns that drive influential campaigns and technologies.

Emotional Design Psychology & Neuroscience

  • Learn how to apply emotional design neuroscience to build influential websites, apps and campaigns 

  • Learn emotional design and digital marketing strategies based on the psychology and neuroscience of user emotion, cognition, and behavior.


WHO WILL BENEFIT

This workshop is for digital professionals from both the public and private sector who want guidance on science-based design and industry-best practices. It’s ideally suited to:

  • Usability and UI/UX professionals

  • Graphic designers and interactive designers

  • Digital marketing and advertising specialists

  • Content strategists and web writers

  • Product marketing managers

  • Digital project managers

  • Health promotion specialists

  • Conversion optimizers & researchers


COURSE HIGHLIGHTS

led by practitioners

  • Learn about behavioral science from active practitioners with over twenty years experiences in digital behavioral change.

experiential learning

  • Learn how to apply psychology and emotional design neuroscience to websites, apps and digital campaigns.

deployment toolkit

  • Get a practical toolkit with tips to identify the most beneficial psychological and emotional design strategies use case for you.


MEET THE TRAINER

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Dr. Brian Cugelman
SENIOR BEHAVIORAL SCIENTIST

In 2006, Brian launched AlterSpark, with a focus on merging behavioral science with creative design and data science. Over the years, Brian has helped numerous companies and institutions measure and improve their online campaigns for greater understanding and measurable results. Clients include high-level government officials from both the United States and Canada who have invited Brian to educate their personnel.

Brian conducts workshops across North America, training individuals and teams—including those from the world’s top companies and brands and from the highest levels of government.

Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team specializing in large-scale online data science. He has published over 25 papers and studies for the United Nations, global institutions, and scientific peer-reviewed journals.

Brian’s philosophy is to make his training accessible to students and researchers. Brian welcomes professionals from all disciplines, from beginners to some of the world’s leading behavior change specialists, and especially those who are using technology to build a better planet.

Learn more: www.alterspark.com


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